“I spend a lot of time refining my ideas and consequently my designs,” Bernardo explains. The methodological nature behind Bernardo’s work becomes somewhat his own signature style, driven by gaining an in-depth understanding of the topic at hand, and grounded by continuous learning. “When you get a new briefing and you have to find how you will approach it, that’s the most exciting part of the process,” Bernardo suggests, “the world becomes so much more interesting, everything is exciting and a new source of inspiration, and daily life becomes so much richer.” “Since I was a kid I have enjoyed ‘fixing’ things,” Bernardo explains, “I love the feeling of not understanding something and taking the time to tackle the obstacles that come within,” he adds, something similarly done in his creative approach. “Graphic design is constantly changing,” he remarks, “and it’s interesting to adapt to the different or newer media without losing your ‘soul’.”ĭesign and the role of designer sits at the core of Bernardo’s interests, using his spare time to widen his arts and cultural horizons, infatuated with the notion of design as a method of problem-solving. “It’s extremely challenging and stressful to be a freelancer,” Bernardo remarks, “but at the same time so rewarding.” It is perhaps this pursuit of creative potential that keeps Bernardo’s work and his fervent practice so enlivened. “It was back then that, in parallel, I started developing my own practice,” he recalls, despite never envisioning the freelance creative career he has today. “This was one of the most exciting periods of my life,” Bernardo tells us, “it was in Ghent that I started, for the first time, having fun with graphic design.”īernardo then took this newfound ardour for the discipline into several internships following his study, noting how decisively influential each collaboration or project was on his practice – from learning new media and having fun with design to learning new skills and self-initiating work. Having studied design and even starting work full-time in Lisbon, Bernardo Berga felt there was more to explore, and made the move to Ghent to start his master’s in graphic design and typography, where his mind was opened to a revitalised new world of creative thought.
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